Pineapple MMA Is Moving. The Brand Is Too.

Two things are happening at once.

We are moving from 1 Selegie Road to the Central Business District (CBD). More space, a full facility, and room to run the complete programme under one roof. And alongside the move, we are releasing a new brand identity. New logo, new colours, new visual direction.

Both changes come from the same place. The gym has grown. The brand needed to catch up.

Where We Started

Pineapple MMA started at 1 Selegie Road as something small and deliberately unpretentious. The space was compact, the setup was straightforward, and the brand reflected both of those things: a bright yellow logo, loud colours, type that was more fun than considered. It was the visual equivalent of a gym that was more interested in what happened on the mat than in how it looked from the street.

That lack of polish was accurate. In the early days, Pineapple MMA was a small operation built on good coaching and a community of people who genuinely wanted to train. There was no grand plan for what it would become. There was just the training, the people who kept showing up for it, and a space that felt like theirs.

Selegie Road was where the culture formed. Where the regulars became regulars, where the coaches built their programme, and where the kind of gym Pineapple MMA actually is became clear, not through a strategy document but through years of sessions. What that space produced was real. It just ran out of room.

Central Business District (CBD)

The move to the Central Business District (CBD) has been in the works for some time. The Selegie membership grew to a point where the space could not comfortably hold it, and the programme had expanded beyond what the original layout was designed for. CBD is the answer to both of those things.

The new space is significantly larger. A full mat area sized for the number of people who actually train here, a dedicated bag station setup, expanded changing facilities, and room for the complete programme to breathe. The fundamentals that Selegie had in terms of coaching and culture are all coming with us. What is changing is the amount of room to do it in.

Being in the CBD, the gym is now more accessible for the large proportion of members who work in the financial district and have been making the Selegie commute work by sheer commitment. Lunchtime sessions and after-work classes become a more practical option from a central location, and that matters for a gym whose members are predominantly working professionals with schedules that do not have a lot of give in them.

We will share full details on the new space, including photos and the opening timeline, as the move gets closer. Training at Selegie continues as normal in the meantime.

The New Look

The rebrand started from a simple observation: the visual identity no longer matched the gym. Pineapple MMA had become something more established, more technically serious, and more deliberate than the original brand suggested. The logo and colours that made sense for a younger gym in its first chapter looked out of place on a gym in its current one.

The new logo keeps the pineapple. It is a cleaner version: less decorative, more considered, drawn with the kind of precision that the original deliberately avoided. The typography has moved from the casual, rounded font of the original to something more structured. The overall impression is quieter.

The colour palette has shifted as well. The original bright yellow and loud green have given way to a deeper forest green and a more muted gold, sitting against an off-white. The colours are in the same family as before but pulled back considerably. Side by side, the difference is clear.

The old brand was designed to get noticed. The new one is designed for a gym that has been around long enough not to need to shout. That is the extent of the explanation it requires.

What Is Not Changing

The coaching does not change with a logo. The training philosophy, the standard of instruction, the culture that the Selegie regulars built over years of showing up, none of that is on the table.

Pineapple MMA is not becoming a corporate gym. A bigger space and a cleaner visual identity are not the same thing as a change in what the gym actually is. The approach to training here has always been technically serious and personally approachable, and those two things are not in conflict with a more refined brand. The people who have trained at

Selegie since the beginning will recognise exactly what they walk into at the CBD.

The new members who find us through the move will get the same gym the old ones did.

What the rebrand does is make the outside match the inside. The gym that exists now is more mature than the brand that represented it. That gap is what is closing.

What’s Next

More information on the Central Business District (CBD) opening, including a full look at the new space and confirmed dates, will follow as the move progresses. If you are an existing member, nothing changes on your end until we are ready to make the switch, and you will hear from us directly before that happens.

If you have not trained with us yet, this is a reasonable time to start. The foundation classes run at Selegie while we prepare the move, and the new location will be a better space to train in.

If you want to be first to hear about the CBD opening, launch activities, and what is planned for the new space, sign up for Priority Access here. Priority members get updates before anyone else.

The current class schedule is the starting point, or book a trial class here if you want to see the gym before we move.